Signs Your Website Needs Conversion Rate Optimization
Considering the dynamic and competitive nature of the digital market, running a successful online business is not an easy feat. A lot of businesses spend their marketing budgets on getting traffic, with the hopes that more of these visitors will become customers. If you feel trapped in the vicious cycle of spending more on traffic generation that yields insignificant lead generation and sales, chances are that your conversion rate might be staggering. The conversion rate of your website is a function of your website usability, trust in your brand, relevancy of the incoming traffic, and a myriad of other factors. It is essentially the percentage of website visitors that take the desired action on your site. This action converts them from visitors to leads (or customers). Depending on the kind of online business, the desired action might include downloading an ebook, placing an order, or booking a demo. Here are a few signs your online business needs conversion rate optimization. Your We...