What is A/B Testing and Why Should You Consider It for Your Business?
Also known as split testing, A/B testing is a type of randomized experimentation that involves showing two or more versions of variables to different website visitors at the same time to determine which version leaves the maximum impact, and drives business. It is an aspect of website optimization that allows individuals, teams, and companies to make careful changes to their user experiences while collecting data on the results. It also enables you to construct hypotheses and to learn why certain elements of their experiences impact user behavior. If your eCommerce business is witnessing a high cart abandonment rate or you are dealing low engagement rate on your blog, chances are that the reason behind your staggering conversion rate may be leaks in the conversion funnel, drop-offs on the payment page, etc. Here are all the reasons why you consider A/B testing for your website. Helps Solve Visitor Problem Points Whether the visitors come to your website to purchase somethin...