What is A/B Testing and Why Should You Consider It for Your Business?

 Also known as split testing, A/B testing is a type of randomized experimentation that involves showing two or more versions of variables to different website visitors at the same time to determine which version leaves the maximum impact, and drives business. It is an aspect of website optimization that allows individuals, teams, and companies to make careful changes to their user experiences while collecting data on the results. It also enables you to construct hypotheses and to learn why certain elements of their experiences impact user behavior.

If your eCommerce business is witnessing a high cart abandonment rate or you are dealing low engagement rate on your blog, chances are  that the reason behind your staggering conversion rate may be leaks in the conversion funnel, drop-offs on the payment page, etc. Here are all the reasons why you consider A/B testing for your website.

Helps Solve Visitor Problem Points

Whether the visitors come to your website to purchase something, read about a certain topic, or simply browse, if they are facing troubles while achieving their goal, it is likely due to a confusing copy or hard to find the CTA button like buy now, request a demo, etc. this increases friction and impact your conversion rates. In such cases, you can use the data gathered through visitor behavior analysis tools such as heatmaps, Google Analytics, and website surveys to resolve the issues faced by your visitors.

Get Better ROI

With A/B testing you can make the most of your existing traffic and increase conversions without having to spend additional dollars on acquiring new traffic. You’d be surprised to know that even the slightest changes in your website can significantly improve traffic and facilitate lead generation.

Enables You to Make Low-Risk Modifications

As you know even a minute change on your website can significantly impact your conversion rate. While it can certainly go up, the chances of them floundering cannot be dismissed either. The latter is more likely to happen when you Implement a change on your website without testing it. This may or may not pay off in both the short and long run. With A/B testing you can make minor changes to your website without running the risk of jeopardizing your conversion rate. It enables you to target resources for maximum output by employing minimum changes, there help you achieve an increased ROI.

If you are looking for A/B testing consultants, get in touch with Experiment Zone.

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