CRO Strategies: The True Impact And Areas Of Implementation

Marketing teams of their respective organization consistently focus on driving traffic toward websites expecting that this traffic converts into qualified leads for sales. However, that’s half the battle.

Once you have the traffic, applying CRO marketing strategies becomes vital to ensure as many visitors take the necessary action as possible. As a result, getting more out of existing traffic boosts companies toward long-term and sustainable growth.

The positive impact of CRO compounds ripples across other channels, improving the efficiency of your paid media and pushing you ahead of competitors. Therefore, CRO makes the most of your existing traffic, making it a highly cost-effective way of increasing sales and revenue while maximizing Return On Investment (ROI).

CRO Strategies: Where To Implement

Your websites have some significant areas that carry the potential to primarily benefit from CRO:

* Blog

A blog is a good conversion opportunity for a website. With helpful content and thoughts about the relevant industry, a blog can also utilize CRO to convert readers into leads. The process involves either CTA through an article or inviting readers to learn more about a topic or industry by submitting their email address in exchange for something industry-relevant such as an e-book or a report.

* Pricing Page

Remember that a pricing page can be a make-or-break point for many website visitors. CRO helps convert visitors into customers by modifying the pricing interval and describing product features associated with each price.

*Homepage

A homepage is a wonderful opportunity to retain visitors and guide them further into your website. Some steps include emphasizing links to product information, offering a sign-up button, incorporating a chatbot for ultimate browsing and customer retention experience.

Note

Even a seconds delay in mobile page speed load time can impact conversions by a significant percentage. Now consider all the efforts to build the landing page, and the money spent on acquiring the traffic gets lost in the first hurdle. Experts reveal that visitors are more likely to leave your site if it isn’t mobile-friendly.

Hence, CRO is a one-stop solution for all these problems.

Conclusion

By investing in CRO strategies, you get more returns. Although it’s a process that consistently requires fine-tuning, there is always the potential to create more conversions from your existing traffic.